You suspected something was off. Here's what's probably going on.
Your data is lying to you.
Duplicate contacts, half-applied lifecycle stages, custom properties no one remembers creating. The numbers in your dashboards are confidently wrong.
Your workflows are working against you.
Contacts getting stuck, hit twice, or routed to the wrong owner. Automations built for a sales process that no longer exists.
Your team has stopped trusting it.
Sales reps working out of spreadsheets. Marketing reporting numbers leadership ignores. The portal becomes admin overhead instead of a growth engine.
If any of that sounds familiar, the Health Check will tell you exactly which of these (and 15+ other things) are costing you time, deals, and team confidence.